Why should you be considering Digital marketing as part of your advertising mix?

Information by Cebit:

• Paid search advertising is estimated to grow by more than 28% between 2006 & 2009*
• The digital media industry in Australia:
  - Earnings increased by 66% to over $1 billion in ad revenue in 2006**
  - Search advertising grew the fastest of the four online sectors**
  - Consumers spent more than $7 billion online in Australia in 2006**
  - At the end last year 11.5 million Australians were connected to the internet either at home or at work (Nielsen/NetRatings)
• There are over 800 million searches per month in Australia**
  - Google has around 76% of this traffic
• Australian PPC (pay per click) search market share by search engine:*
  - Google Adwords 60%
  - Yahoo! Search Marketing 33% (YSM sell PPC on both 9msn & Yahoo! in Australia)
  - Sensis at 7%
• Paid search advertising is 18% of the total online advertising market in Australia & this reached $70 million in 2004 *

*Frost & Sullivan Australia, 2005
** BRW, February 22, 2007 issue