30.11.06

BRW Magazine - Marketing on demand

Rust Report - Sqware Peg expands with Xactly

Sqware Peg, an Australian consulting partner of salesforce.com, has entered a strategic agreement with US company Xactly, which specialises in automated on-demand sales compensation management solutions.

The deal will allow Sqware Peg to deliver on-demand sales compensation solutions throughout the Asia/Pacific region, explained Shawn Stilwell, managing director of Sqware Peg. "Sales compensation management is the perfect complement to CRM, and we are now seeing an increased customer demand in this area."
www.sqwarepeg.com
http://tc106.metawerx.com.au/Rustreport/rust_newsletter_story.jsp?id=694

Innovate: Sqware Peg's Measure of Marketing Wins

SQWARE PEG WAS FOUNDED in 2003 by Shawn Stilwell. In June this year, his company acquired a marketing and public relations firm, MarketingFX, whose principal consultant is William Scully-Power.

With the acquisition came a set of marketing skills, clients and, more importantly, a new business model, agency On-Demand. The agency provides the expertise for businesses to get the most out of their marketing in the Salesforce.com software platform.

Salesforce.com is an innovative web-based customer relationship management service. Unlike conventional software, which must be installed at business premises, Salesforce.com delivers its software over the internet and can be accessed through a standard web browser. Businesses subscribe rather than purchase. (See “All in the delivery”, page 46.)

Similarly, Sqware Peg agency On-Demand provides Salesforce.com subscribers with campaign and measurement services. The service is facilitated by a “marketing success manager” whose role is to run and measure customers’marketing campaigns using Salesforce.com.

According to Scully-Power, agency On-Demand provides additional leads and marketing automation services, such as search-engine marketing, direct marketing, public relations and event management.

This way, it deals with the biggest challenge in marketing: consistently measuring return on investment across a number of campaigns and channels. Scully-Power credits its success to its ability to let customers see what happens inside a marketing campaign while it is occurring.

“When a customer goes from zero to full visibility, they are not switching us off,” he says. Marketing managers are better able to justify budgets when they have greater visibility.

“We use Salesforce.com as a differentiator. What used to be exported and lost in translation is now run within the one platform and compiled with a number of services to provide an integrated result.”

Stilwell was the first developer to build a text-messaging application for Salesforce.com’s third-party development platform, AppExchange. The SMS application has a number of important companies using its products.

Vodafone, NRMA and Commonwealth Bank are marquee clients of agency On-Demand.

For Sqware Peg, being the most experienced partner for Salesforce.com in the Asia-Pacific region has its advantages, especially when Salesforce.com announced its l000th customer in the region. Stilwell expects good growth as users become more familiar with its functions.

“Most customers are yet to derive all the value they can from the platform,” he says. Stilwell believes he can take the business model to any platform based on internet standards. “If it’s a web service, we can deliver our subscription. Our technology is based on common standards-based protocols — for us to migrate from Saleseforce.com to Microsoft or any other platform is not hard.”

FOAD FADAGHI - BRW MAGAZINE

28.11.06

On-Demand Versus On-Premise CRM: Are There Performance Differences?

Find out what CRM experts are saying about the differences between on-demand and on-premises CRM systems. See how they compare in terms of performance, implementation time, total cost of ownership, adoption rates, and overall customer satisfaction. To download this free white paper click on the link below:
http://www.salesforce.com

Sqware Peg to open office and expand team in Victoria

Former General Manager of Daniels Sharpsmart, Carl Vescovi joins Sqware Peg as Sales Manager for the Southern Region of Australia

(SYDNEY, Australia) 28 November 2006 – Sqware Peg, (
www.sqwarepeg.com), the leading Asia-Pacific Premiere Consulting Partner of salesforce.com (NYSE:CRM) and the leading provider of on-demand customer relationship management (CRM) services and solutions, today announced the appointment of Carl Vescovi as Sales Manager, Southern Region – Australia.

Carl joins Sqware Peg from Daniels Sharpsmart, where he held the role of Sales Manager, covering Victoria, South Australia, Western Australia and Tasmania. Carl was responsible for managing Daniels Sharpsmart’s implementation of salesforce.com, the world’s fastest growing customer relationship management (CRM) software.

Carl was the first salesforce.com customer in the Asia-Pacific region to publish a custom application to salesforce.com’s Appexchange, the first online service for sharing business applications and a simple and effective way for independent software vendors (ISVs) to distribute applications to the largest audience of on-demand subscribers in the world.

Carl brings to Sqware Peg significant sales and product management experience having worked with Hoechst Marion Roussel (now Aventis), Abbott Australasia and ICU Medical.

Carl has studied Business, Marketing and Electronics Engineering.

“I am very excited with the addition of Carl to our rapidly expanding team. Carl brings a great deal of experience to Sqware Peg and we look forward to him growing the Southern Region in Australia,” said Shawn Stilwell, managing director of Sqware Peg.

“On the back of Carl’s appointment, we will be opening a Melbourne office in Victoria,” he added.

About Sqware Peg
Sqware Peg is the leading Asia-Pacific Premiere Consulting Partner of salesforce.com (NYSE:CRM) and is a leading provider of on-demand customer relationship management (CRM) services and solutions which drive measurable revenue generation, performance visibility and customer retention through improved sales, marketing and customer service and support. Founded in 2003, Sqware Peg is headquartered in Australia with offices in Sydney and Singapore. For more information, visit
www.sqwarepeg.com

Media Contact:
Vanessa Pieterse
Marketing Success Manager
Sqware Peg agency On-Demand
Tel: +612 9299 9001 (ext.106)
Email:
vanessa@sqwarepeg.com

# # #

27.11.06

Salesforce.com Christmas Party 2006

Will Scully-Power, Marketing Success Manager - Sqware Peg agency On-Demand & Isabelle Kalinauckas, Customer Success Manager - salesforce.com
Andrew Everingham, Marketing Director (ANZ) - salesforce.com & Jeremy Cooper VP Marketing (Asia-Pacific) salesforce.com
Nick Bolton, Sales & Marketing Manager - Viocorp International

23.11.06

Mashups make services flow

Ben Woodhead
NOVEMBER 21, 2006

GARTNER Research vice-president Nick Gall says terms and ideas such as mashups and wikis sound new-fangled, but the basic drivers of Web 2.0 have been around since the mid-1990s, and they are relevant to any organisation."There isn't much in the way of new technology here, it's just a deeper appreciation, a deeper understanding, of how web technologies can be put to new uses," Gall told last week's Gartner Symposium ITxpo in Sydney.

Gall describes Web 2.0 as the online equivalent of the open source movement and says its successes lie in the use of simple processes that can be read and reused by many organisations.

He points to major companies, including Amazon and Salesforce.com as businesses that have tapped into the movement to build web services that can be used by any organisation, from a micro-business to a major corporation.

"One thing we like to focus on is not just the coding standards and interface standards and so on, but some of the architectural principles underlying them -- the core web architectural principles that are really driving the way a lot of the Web 2.0 sites are structured," Gall says. "To give it a name, we call it web-oriented architecture.

"The basic idea here is that it's a form of service-oriented architecture that's more lightweight than a traditional enterprise SOA," he says.

One of the keys to making web services more accessible is using web addresses (URLs) and URIs (uniform resource identifiers) to identify data.

Many organisations have begun using standards such as XML, but so many are still relying on proprietary identifiers, which make it impossible to hook into their web services without first learning what the identifiers mean, Gall says.

"What makes something reusable is that it's generic."

Companies are also using too many verbs to define actions, such "get customer", "get product", "create product" and "add line item", he says.

Instead, they should rely on the basic descriptors of "get", "update", "create", "add" and "delete" and let URLs and URIs embedded in the web service decide on the specific action.

Gall says Salesforce.com's AppExchange project is a shining example of how Web 2.0 principles could simplify the transmission of web services and make applications more interoperable. AppExchange hosts about 400 third-party applications that can be download and plugged into Saleforce.com's customer relationship management system.

"Salesforce.com only uses 17 verbs, 17 operations for every business activity on its site," Gall says. "Compare that with where you're going with your web service definitions.

"If they can do all of the business functionality that's available through third parties and through Salesforce with only 17 verbs, why do some of us have 170 verbs, or 200, or 400."

The Australian

http://australianit.news.com.au/articles/0,7204,20777522%5E15302%5E%5Enbv%5E,00.html

22.11.06

B&T Weekly

Demand for Marketing Success Manager

Agency On-Demand, a division of consulting partner of salesforce.com Sqware Peg, has appointed Vanessa Pieterse to the position of marketing success manager.

Pieterse joins agency On-Demand from Creative Sales and Marketing Group (CSMG), where she held the role of marketing analyst/program co-ordinator, responsible for managing the analytical reporting and management for the Sony account.Pieterse has also previously worked at Mindshare, MediaOne and WIN Television.“I am very excited, with the addition of Vanessa to our fast growing team. Our agency On-Demand division is dedicated to campaign performance visibility and campaign ROI all from within our customers instance of salesforce.com.

Vanessa’s skill set and experience in this area is exceptional and we welcome her as part of our team,” managing director of Sqware Peg, Shawn Stilwell said.Agency On-Demand provides an additional suite of lead generation and marketing automation services which are directly integrated with salesforce.com. These include: Search engine marketing (Google Adwords), DM, landing pages and surveys, webinars, telemarketing, PR and event management.


http://www.bandt.com.au/articles/83/0C047683.asp

22 November 2006

20.11.06

Digital Media Asia

Xactly partners with Sqware Peg

http://www.digitalmediaasia.com/default.asp?ArticleID=19782

Sqware Peg brings marketing automation to over 200 companies throughout the Asia-Pacific region

Partners with Eloqua Corporation to turn customer acquisition into a measurable and repeatable automated process

(SYDNEY, Australia) 20 November 2006 – Sqware Peg, (
www.sqwarepeg.com), the leading Asia-Pacific Premiere Consulting Partner of salesforce.com (NYSE:CRM) and the leading provider of on-demand customer relationship management (CRM) services and solutions, today announced it has signed a strategic partnership agreement with Eloqua Corporation, the leading supplier of automated demand generation software and services for business-to-business marketers.

In today’s highly competitive environment, traditional marketing techniques have become less cost effective and the outcome of a campaign is usually not measurable. To do more with less, Companies need to use new marketing channels to effectively engage their prospects.

agency On-Demand™ provides salesforce.com customers with a Campaign Enablement & Analytics Service. This service is delivered by a Marketing Success Manager (MSM) whose role is to set-up, execute, automate and measure customers marketing campaigns all from within their instance of salesforce.com.

“agency On-Demand™ provides an additional suite of lead generation and marketing automation services which are directly integrated with salesforce.com. These include: Search Engine Marketing (Google Adwords), Direct Marketing (mail, email, fax, sms), Landing Pages and Surveys, Webinars, Telemarketing, Public Relations and Event Management,” said Shawn Stilwell, managing director of Sqware Peg.

“We will be looking to take the Eloqua solution out to our customer base of over 200 companies across the Asia-Pacific region,” Stilwell added.

According to Jim Willis, SVP Business Development for Eloqua, "We evaluated several companies before choosing Sqware Peg as our go-to-market partner in the region. We found that Sqware Peg and their agency On-Demand™ division really understand the issues and needs of marketers and were best equipped to deliver marketing best practices to the market. We are delighted to be working with such a quality team."

Eloqua Conversion Suite is the industry’s leading integrated demand platform for businesses that expect measurable results from their marketing efforts. As an on-demand solution, Eloqua Conversion Suite automates and integrates the key sales and marketing functions of email, direct mail, website analytics, campaign analytics, and sales force automation to improve the quality and quantity of sales leads, eliminate waste and accelerate the entire selling process.

The product drives sales prospects to a company’s website where their interest can be profiled and scored. Prospects that score low can be nurtured through automation until buying signals trigger lead referral to a sales person. Additionally, Eloqua combines campaign analytics with web site analytics so that each campaign can be measured and successful campaigns repeated.

About Sqware Peg
Sqware Peg is the leading Asia-Pacific Premiere Consulting Partner of salesforce.com (NYSE:CRM) and is a leading provider of on-demand customer relationship management (CRM) services and solutions which drive measurable revenue generation, performance visibility and customer retention through improved sales, marketing and customer service and support. Founded in 2003, Sqware Peg is headquartered in Australia with offices in Sydney and Singapore. For more information, visit
www.sqwarepeg.com

Media Contacts:

Will Scully-Power
Marketing Success Manager
Sqware Peg agency On-Demand
Tel: +612 9299 9001 (ext.105)
Email:
will@sqwarepeg.com

Jim Willis
Senior Vice President
Eloqua Corporation
Tel: +011 925 399 6145
Email:
jim.willis@eloqua.com

# # #

17.11.06

Ex-Sony marketing exec joins agency On-Demand

Former Creative Sales and Marketing Group (CSMG) marketer Vanessa Pieterse joins Sqware Peg agency On-Demand™ as Marketing Success Manager

(SYDNEY, Australia) 17 November 2006 – agency On-Demand™, a division of Sqware Peg, (
www.sqwarepeg.com), the leading Asia-Pacific Premiere Consulting Partner of salesforce.com (NYSE:CRM) and the leading provider of on-demand customer relationship management (CRM) services and solutions, today announced the appointment of Vanessa Pieterse to the position of Marketing Success Manager.

Vanessa joins agency On-Demand™ from Creative Sales and Marketing Group (CSMG), where she held the role of Marketing Analyst/Program Co-ordinator, responsible for managing the analytical reporting and management for the Sony account.

Vanessa brings to agency On-Demand™ many years of experience having worked at Mindshare, MediaOne and WIN Television.

Vanessa holds a Bachelor of Arts (Media and Communications) from the University of Sydney and a Master of Science (Major in Business Administration) from Lund University in Sweden.

“I am very excited with the addition of Vanessa to our fast growing team. Our agency On-Demand™ division is dedicated to Campaign Performance Visibility and Campaign ROI all from within our customers instance of salesforce.com. Vanessa’s skill set and experience in this area is exceptional and we welcome her as part of our team,” said Shawn Stilwell, managing director of Sqware Peg.

“agency On-Demand™ provides salesforce.com customers with a Campaign Enablement & Analytics Service. This service is delivered by one of our Marketing Success Manager’s (MSM’s) whose role is to set-up, execute, automate and measure our customers marketing campaigns all from within their instance of salesforce.com,” Stilwell added.

agency On-Demand™ provides an additional suite of lead generation and marketing automation services which are directly integrated with salesforce.com. These include: Search Engine Marketing (Google Adwords), Direct Marketing (mail, email, fax, sms), Landing Pages and Surveys, Webinars, Telemarketing, Public Relations and Event Management.

About Sqware Peg
Sqware Peg is the leading Asia-Pacific Premiere Consulting Partner of salesforce.com (NYSE:CRM) and is a leading provider of on-demand customer relationship management (CRM) services and solutions which drive measurable revenue generation, performance visibility and customer retention through improved sales, marketing and customer service and support. Founded in 2003, Sqware Peg is headquartered in Australia with offices in Sydney and Singapore. For more information, visit
www.sqwarepeg.com

Media Contact:


Will Scully-Power
Marketing Success Manager
Sqware Peg agency On-Demand
Tel: +612 9299 9001 (ext.105)
Email:
will@sqwarepeg.com

# # #

15.11.06

Sqware Peg Expands into On-Demand Sales Compensation Solutions

Partners with Xactly Corporation to Deliver Visibility into Sales Compensation Management Processes

(SYDNEY, Australia) 15 November 2006 – Sqware Peg (
www.sqwarepeg.com), the leading Asia-Pacific Premiere Consulting Partner of salesforce.com (NYSE:CRM) and the leading provider of on-demand customer relationship management (CRM) services and solutions, today announced it has signed a strategic partnership agreement with Xactly Corporation, the leader in automated on-demand sales compensation management solutions. The partnership with Xactly is part of a comprehensive strategy in response to strong demand for on-demand sales compensation solutions among businesses throughout the Asia-Pacific region.

Xactly Incent™ is used by sales and finance executives, compensation analysts, sales operations and sales professionals. Its rules-based, services-oriented architecture enables customers to quickly build all types of compensation plans and manage incentive compensation with minimum initial investment and low cost of ownership.

“Sqware Peg customers are global businesses whose needs include visibility into and governance of their sales compensation management processes,” said Shawn Stilwell, managing director of Sqware Peg. “To this end, Sqware Peg is making a concerted effort to accelerate its business and deliver on-demand sales compensation management solutions to customers throughout the Asia-Pacific region. A strategic partnership with Xactly is a critical step in that process.”

While Xactly Incent is a stand alone application, it is also tightly integrated with salesforce.com’s Salesforce. Using the patent-pending Incentive Estimator™ feature in Xactly Incent, Salesforce users can calculate in real-time “what-if” scenarios based on Salesforce opportunities and estimate commission and bonus payments before, during and after a sale. From Xactly Incent, sales can quickly access the Salesforce opportunities of interest by using filters on information such as date and probability of closure to see what their commissions could be if they closed forecasted deals.

Still other companies are leveraging Xactly Incent via salesforce.com’s AppExchange, on which the Xactly Incent application became available in May 2006. Xactly Incent has quickly become the leading on-demand sales compensation solution on AppExchange and has secured a number of customers, including CNET, NetQoS, QuoteRetriever.com, BlueArc Corporation, PostX, WageWorks, Inc., Sylantro Systems, Weight Loss Partners, Riverbed and SchoolDude.com. These companies now benefit from on-demand sales compensation management within their Salesforce implementations. Sqware Peg now has access and provides immediate value to many of salesforce.com’s approximately 24,800 customers and approximately 501,000 paying subscribers.

“Sales compensation management is the perfect complement to CRM, and we are now seeing an increased customer demand in this area as both technologies are critical to a salesperson’s ability to perform his or her job successfully,” Stilwell added. “What attracted us to focus our selection and partner with Xactly Corporation was the company’s unprecedented technology leadership and sales compensation domain expertise, as well as Xactly Incent’s flexibility, ease of use, multi-currency support and tight integration with Salesforce.”

Xactly is the first and only company completely focused on delivering a 100% on-demand sales compensation management solution. It is also the first and only company to deliver a true multi-tenant solution in a SAS 70, Type II certified environment. This single-minded approach enables Sqware Peg to minimise hardware and software infrastructure costs – savings that are then passed on to customers – and accelerate the process by which it delivers new features and functionality.

Prior to the advent of Xactly Incent, companies had to rely on spreadsheets to manage sales compensation or alternative enterprise solutions which were simply too expensive, time consuming and difficult to implement for all but the largest companies. Xactly Incent’s on-demand approach has resulted in companies for the first time being able to realise the power and benefits of an enterprise sales compensation application at a fraction of the cost and avoid all the headaches associated with enterprise applications – lengthy and expensive implementations, large up-front software license and maintenance fees, costly hardware and complex upgrades.

About Sqware Peg
Sqware Peg is the leading Asia-Pacific Premiere Consulting Partner of salesforce.com (NYSE:CRM) and is a leading provider of on-demand customer relationship management (CRM) services and solutions which drive measurable revenue generation, performance visibility and customer retention through improved sales, marketing and customer service and support. Founded in 2003, Sqware Peg is headquartered in Australia with offices in Sydney and Singapore. For more information, visit
www.sqwarepeg.com

About Xactly Corporation
Xactly Corporation delivers automated on-demand sales compensation applications that enable companies to incent right and sell more. In today’s spreadsheet paradigm, companies tend to simplify or unnecessarily complicate their incentive programs. These programs, delivered with no real-time visibility, often leave the sales force unmotivated, resulting in unpredictable results. Xactly Incent allows companies to easily and affordably design, implement, manage and audit optimized incentive programs. With these improved programs in place, Xactly Incent provides sales with unprecedented real-time visibility via the web, as well as comprehensive data management and analytics capabilities. The combination of the right incentives with complete visibility motivates sales to sell more. For more information, visit
www.xactlycorp.com or call 1-866-GO-XACTLY.

Media Contacts:

Will Scully-Power
Marketing Success Manager
Sqware Peg agency On-Demand
Tel: +612 9299 9001 (ext.105)
Email:
will@sqwarepeg.com

Dan Rampe
Director of Corporate Communications
Xactly Corporation
Tel: + 00 111-408-200-0610
Email:
drampe@xactlycorp.com

1.11.06

Sqware Peg sponsors "Flicks On-Demand" - End-Of-Year Networking Party


REGISTER NOW
RSVP by Nov 20

Must-Attend End-Of-Year Networking Party

Salesforce.com, in conjunction with Nice Shorts, brings you Flicks On Demand – an entertaining evening with some of the funniest short films from today’s hottest young filmmakers.
Join salesforce.com executives, customers and partners to celebrate the end of 2006 and discover how far ‘On Demand’ is extending into everyday life – be it work or play!

Plus, film connoisseur, Nick Bolton, from Nice Shorts will briefly discuss the democratization of filmmaking and how easy it is to create and broadcast your very own flicks online.