Marketing in the Google Era Event Melbourne - 5th July 2007

7 Proven Techniques for Marketing in the 21st Century

agency on-demand® the world's first on-demand marketing agency in conjunction with Salesforce.com would like to invite you to an exclusive marketing briefing.

You will learn to:
  • Invest in your web properties
  • Invest in search marketing
  • Make your message relevant
  • Create landing pages for each program
  • Measure everything in real time
  • Use the web for PR
  • Engage your community

RSVP Essential!

To register got to:



4:00pm – 4:30pm: Networking

4:30pm – 4:40pm: Welcome and Introduction (Nick Miller – Technology Editor, The Age)

4:40pm – 5:10pm: Marketing in the Google Era (Will Scully-Power - General Manager, agency on-demand®)

5:10pm – 5:15pm: Thank You (Chris Petersen – Director of Alliances, Salesforce.com)

5:15pm – 6:00pm: Networking

6:00pm: Finish


Date: 5 July 2007
Time: 4pm-6pm
Location: Grand Hyatt – Grosvenor Room
Level 8, 123 Collins Street, Melbourne

Beer, wine, champagne, softdrink and canapes will be served!


Salesforce.com Named a 'Hot' Company By START-IT Magazine for the Fourth Consecutive Year - 26 June 2007

SOURCE: Salesforce.com 26/06/07

Recognized for providing innovative technology to the manufacturing industry

SAN FRANCISCO, June 26 /PRNewswire-FirstCall/ -- Salesforce.com (NYSE: CRM), the market and technology leader in on-demand business services, today announced it has been named a "hot" company for the fourth year in a row by START-IT magazine as part of its annual Hottest Companies Awards. The award states that with "its on-demand CRM offering now eight years old, salesforce.com continues to be the talk of the town as revenues ballooned to $497.1 million in its 2007 fiscal year from $309.9 million in its 2006 fiscal year."

"Software delivered as a service is changing the face of the manufacturing industry," said Tien Tzuo, chief strategy officer at salesforce.com. "Manufacturers have discovered how on demand solutions can decrease operational costs, increase productivity and improve customer service, which has led to some of the largest manufacturers in the world standardizing on Salesforce."

Award applicants are judged on such criteria as revenue growth, client wins in the previous year, technological developments, and significant events and accomplishments during the past year that helped set the company apart from the competition.

"Each of these winning companies has stepped up and made an impression upon the marketplace in the past year," said Peggy Smedley, editorial director of START-IT. "To be designated as a 'Hot' company shows customers, both current and future, that this company has a dedication to providing innovative and efficient technology to manufacturers, making them more competitive and successful."


Google and Salesforce.com: The Word

The two companies' pairing results in Salesforce Group Edition featuring Google AdWords, an integrated product for small businesses.

by Coreen Bailor

Speculative chatter surrounding Google and Salesforce.com crystallized today with the companies' announcement of a major partnership. They have teamed up to form a strategic global alliance resulting in a new product available now--Salesforce Group Edition featuring Google AdWords--aimed at helping SMBs attract and retain customers. The release will replace Salesforce's Team Edition product, an offering catering to smaller shops.

As part of the pairing, Salesforce will become the first on-demand company to resell the Google AdWords platform, the companies said. There are five key synergies that form the foundation of the partnership, according to Bruce Francis, Salesforce.com's vice president of corporate strategy: technology, marketing, distribution, partnership, and philanthropy--the companies will make their joint product available for free to their more than 2,500 nonprofit grantees, according to the companies.

Google AdWords allows companies to get additional online exposure and potentially gain new customers. With the new product, companies can advertise online by connecting to Google AdWords and creating an ad displayed with the relevant search results on Google or across the Google AdSense content network of partner Web sites. Users that click on the ad are redirected to the company's Web site. Once there the company can try to persuade users to complete a name-capture form, according to Salesforce; that information is then flowed into Salesforce as a new lead and distributed to the sales team. Opportunities can be tracked throughout the sales cycle.

"We think this will be a great solution for small businesses solving their chief problems," Francis says, "and that is 'how do I get new customers?' A lot of them are risk averse about advertising because they don't have a way to easily launch those campaigns and track the efficiency of them. So we're allowing the small businesses to find new customers, run more efficiently, and thrive."
Salesforce Group Edition featuring Google AdWords is also equipped with dashboards providing companies with insight into lead generation, sales metrics, and company growth. Salesforce.com adds that by leveraging AppExchange customers can mash up business apps available on the directory including technologies for mapping and productivity.

The product is available in a five-user edition for a 30-day promotional price of $600 per year including a $50 AdWords credit available to new AdWord advertisers in Canada, Mexico, and the United States, according to Salesforce.com. However, the list price is $1,200 per year.
One of the things that the partnership and product helps small businesses do is get on an equal footing with larger companies in sales and marketing, according to Denis Pombriant, managing principal at Beagle Research. "Protection is very, very important," he says. "If you look like a big company you inspire more confidence in people you're selling to and lends greater credence to what you're selling. This [partnership] gives small companies the same kind of tools that larger companies have. It closes a gap."

"Some may see [the announcement] as an anti-climax, but clearly this is just a first step and there will be further steps, said David Bradshaw, principal analyst at Ovum, a telecom and software consultancy, in a written statement. "Google and Salesforce aren't saying what's next on their roadmap, though with a six-month development cycle, there clearly must be more coming. Instead, Salesforce is asking its customers to tell it what they would like to see via its Ideas Exchange. Meanwhile, for those who are keen to get on with developing their own stuff, Salesforce has given access to the Google AdWords APIs via its Apex programming environment." As a first step in a long program, he adds, the product "makes perfect sense."


KONE Chooses Salesforce.com for 2,560 Staff in 43 Countries

Salesforce.com continues to see tremendous traction within the European market
SAN FRANCISCO, June 12 /PRNewswire-FirstCall/ -- Salesforce.com (NYSE: CRM), the market and technology leader in on-demand business services, today announced that KONE, one of the world's leading elevator and escalator companies, is expanding their deployment of Salesforce's multi-tenant, on- demand CRM to 2,560 staff in 43 countries to maximize sales effectiveness and efficiency and help the company to deepen its customer focus. Utilizing the Salesforce Platform, KONE is customizing the application and developing a seamless integration with the company's SAP back-office environment, which will further accelerate the value of the implementation.

As previously announced, salesforce.com revenues in Europe for the quarter ended April 30, 2007 were up 71% from the same quarter a year ago. All of these customers, including KONE, are part of the 32,300 companies of all sizes, industries and geographies that comprised the salesforce.com customer base as of April 30, 2007. Revenue and subscribers will be recognized as the service is delivered.

"When we reach the go-live date in all the territories, KONE will be uniquely positioned to increase the volume of sales per sales person, significantly reduce the burden of administration, and streamline and accelerate the decision-making process," said Toby Fox, Assistant Vice President for Project and Application Delivery, KONE. "One of the great advantages of Salesforce is that it will integrate seamlessly with our SAP back office and scale to multiple time-zones, geographies and currencies."

With the elevator and escalator market moving towards a commodity model, KONE needed to distinguish itself by deepening relationships with its customers. After a five-year total cost of ownership study, usability reviews and time to value evaluation was completed, KONE was convinced that salesforce.com was the right choice.

Following pilot deployments in the U.S., the Netherlands, and Ireland, KONE will implement Salesforce in a further 40 countries and in 12 languages. Leveraging Salesforce Connect, all customer, escalator and elevator equipment -- and contract information -- is currently being integrated with Salesforce, and the prospect tendering system, orders and customer billing data will be integrated shortly. By year-end, the Web-based automated lead management system will also be integrated, offering true end-to-end, web-to-leads functionality. In addition, the Salesforce Platform has enabled the business team to create its own customized tabs, fields, layouts and workflow themselves, with minimal support either from the salesforce.com Professional Services team involved on the overall program, or from KONE's own internal IT department.

About KONE

KONE is one of the world's leading elevator and escalator companies. It provides customers with industry-leading elevators and escalators and innovative solutions for their maintenance and modernization. KONE also provides maintenance of automatic building doors. In 2005, KONE had annual net sales of euro 3.2 billion and approximately 27,000 employees.

Salesforce.com Chief Strategy Officer to Host Roth Capital Investor Group

12 June 2007

Salesforce.com Chief Strategy Officer to Host Roth Capital Investor Group

Event to be Webcast Live on salesforce.com's Investor Relations Website

SAN FRANCISCO, June 12 /PRNewswire-FirstCall/ -- Salesforce.com (NYSE: CRM), the market and technology leader in on-demand business services today announced that Tien Tzuo, Chief Strategy Officer of salesforce.com, will host a Roth Capital led investor group at the Company's San Francisco, California, headquarters on Thursday, June 14, 2007 at 9:00am (PDT) / 12:00pm (EDT).

(Logo: http://www.newscom.com/cgi-bin/prnh/20050216/SFW105LOGO)

An audio webcast of Mr. Tzuo's presentation will be available on salesforce.com's website at http://www.salesforce.com/investor.

Eloqua Expands Global Reach of Automated Demand Generation Solutions through Eloqua Agency Success Program

June 12, 2007

Eloqua Corporation, the leading supplier of automated demand generation applications and expertise for business-to-business (B2B) marketers, today announced the Eloqua Agency Success Program, an innovative partner strategy aimed at delivering the company’s demand generation applications through the value-added services of marketing agency partners worldwide. With the Eloqua Agency Success Program, Eloqua, together with its agency partners, will be able to provide businesses with a wide variety of automated marketing services and best practices, including lead generation, lead scoring and lead nurturing, as well as marketing campaign design, management and measurement.

Eloqua’s Conversion Suite is a family of demand generation applications that automate and integrate the key marketing and sales functions of email, direct mail, prospect profiling, website analytics, campaign analytics, and sales force automation (SFA) to improve the quality and quantity of sales leads, eliminate waste and accelerate the entire selling process. Through this new program, agencies can provide valued-added services directly to their clients, who will realize the benefits of marketing automation without investing upfront capital and in-house resources.

Eloqua and its partners developed the program in response to increasing interest in its products by direct and interactive marketing agencies. The new offering is the latest addition to Eloqua’s successful On-Demand Alliance Program announced in 2006 that supports integrations with leading customer relationship management (CRM) and SFA applications, including salesforce.com, Microsoft, NetSuite, Oracle and Sage, as well as partnerships with consulting and training partners for these applications.

Eloqua has partnered with several marketing agencies across the United States, Europe and Asia-Pacific, including Ascentium (US), Aservo (Germany), Astadia (US), Bulldog Solutions (US), DemandGen (US), Jade Apple Marketing (Singapore), Meteorite (UK), Rubicon Marketing Group (US), Satama (Finland) and Sqware Peg (Australia). Eloqua expects to grow its worldwide partner base to more than 30 agencies by the end of 2007. A full list of current partners can be found at http://www.eloqua.com/partners/partners_marketing.asp.

“Our partner ecosystem has been carefully designed to benefit both Eloqua and the leading interactive marketing agencies focused on strategic and tactical demand generation activities,” said Joe Payne, CEO of Eloqua. “These partners can now utilize the leading on-demand marketing applications to build closed-loop demand generation processes for their customers. Eloqua gains by working with sophisticated marketers that have proven expertise in executing marketing strategies through best practices.”


Online spending buoys 2006 DM numbers - B&T - June 5 2007

Spending on direct marketing in Australia topped $12bn last year up 7.8% in 2006, with significant increases in online DM buoying the results.

The estimated numbers from the Commercial Economic Advisory Service, show spending on telemarketing remained the most popular form of DM, coming in at $3.4bn, an increase of just over 6% on 2005. However, the figures are for the period before the Federal Government’s ‘Do Not Call Register’ was introduced.
Direct online marketing was the fastest growing category in 2006 up 17.2% to $3.2bn. There were also significant gains in direct mail, up 8.8% to $1.7bn and TV which increased by 7.1% to $90m.
Catalogues rose by 3.7% to $3.4bn, with mail order at $429m, up 2%, metro newspaper were up 3% to $47m and magazine directories up 2.2% to $49m.
DM spend in classified directories was down 10.4% to $1.3bn, but CEASA said spending on the category actually went up in 2006 but the drop was due to incomplete returns for the period.
CEASA spokesman Bernard Holt said: “The figures suggest that the industry is growing steadily as it has been doing for many years.
It is the 12th year CEASA has complied data on DM spending in Australia.

Music, tech searches greatest risk - Australian IT - June 5 2007

Anick Jesdanun in New York June 05, 2007

SEARCH terms related to music and technology are most likely to return sites with spyware and other malicious code, a new study finds.Some 42 per cent of the results using the term "screensavers," for example, led to sites flagged with a "red" warning or a cautionary "yellow" by McAfee's SiteAdvisor service. Other keywords McAfee deemed risky include names of file-sharing software - "BearShare," "LimeWire" and "Kazaa."

In many cases, the programs come bundled with adware and toolbars McAfee considers unwanted, according to McAfee's "The State of Search Engine Safety" report.

Nevertheless, McAfee found it had become slightly safer to use search engines. Although about 4 per cent of search results lead to sites deemed risky, the result was down from the 5 per cent recorded a year ago.

"We've seen some incremental steps in the right direction," senior product manager for SiteAdvisor Mark Maxwell said. "But the average Joe user should be aware there's still plenty to be concerned about."

Risks are greater when clicking on keyword ads that make up much of search companies' revenue. According to McAfee, 7 per cent of such links produce risky sites, down from 8.5 per cent a year ago.

SiteAdvisor rates sites based on whether they result in spyware, viruses, excessive pop-up ads, junk email or other threats. The study was conducted by running about 2,300 popular keywords through the top five search engines - Google, Yahoo, MSN, AOL and Ask.

Search companies have taken steps to mitigate the risks. Google, for instance, sometimes flags links to sites it deems risky, and McAfee found a notable drop in risk when using Google, AOL and Ask. Ask and AOL get search ads from Google, and AOL uses Google to power regular search results as well.

Salesforce.com and Google Form Strategic Global Alliance - Salesforce.com Investor Site - 5 June 2007

Salesforce.com and Google Form Strategic Global Alliance

Two industry leading platforms come together to allow companies to acquire
customers, run more efficiently and thrive

Announcing new product: Salesforce Group Edition featuring Google AdWords - for the first time delivering everything an organization needs to jump-start its customer growth in a single on-demand service.

Democratizing success - now millions of companies can access the unified power of Salesforce and Google

SAN FRANCISCO, June 5 /PRNewswire-FirstCall/ -- Salesforce.com (NYSE: CRM), the market and technology leader in on-demand business services, and Google (Nasdaq: GOOG) today announced that they have formed a strategic global alliance to help millions of businesses leverage the Internet to achieve success.
The newest product resulting from this alliance, Salesforce Group Edition featuring Google AdWords, is a robust offering that combines the power of Salesforce on-demand CRM applications with the Google AdWords(TM) platform to achieve integrated sales and marketing success. This joint solution provides businesses of all sizes with the same tools used by larger enterprises to successfully attract and retain customers.

"The Web has quickly become the most powerful tool small and medium sized businesses can use to compete and win in today's economy," said Eric Schmidt, chief executive officer at Google.
"Combining the power and simplicity of Salesforce with Google AdWords helps businesses find and keep customers to ultimately drive their continued success."

"The alliance of Google and salesforce.com brings together the world's leading platforms to empower small and medium sized businesses to accelerate and thrive," said Marc Benioff, chairman and CEO of salesforce.com. "The Internet has completely changed the landscape for small and medium businesses and the alliance between Google and salesforce.com enables companies of all sizes to acquire new customers and streamline their business to experience unfettered success."

"Now there is a single online destination for businesses of all sizes to attract and acquire new customers, while closely tracking the return on their valuable marketing dollars," said Sheryl Sandberg, Vice President, global online sales and operations at Google. "This alliance is about introducing new audiences to the benefits of online advertising, marketing and sales through the integration of two world-class solutions to help small and medium businesses succeed in today's global marketplace."

Salesforce.com and Google Strategic Alliance

Both salesforce.com and Google have revolutionized how customers and businesses utilize the Internet. Salesforce.com has altered the business software landscape by delivering an award-winning CRM application as a subscription-based service over the Web, completely eliminating the need for software, hardware or IT support. At the same time, Google has transformed the advertising industry with Google AdWords, enabling marketers to spend less money and still reach a larger percentage of their key audience by associating ads with specific keyword searches.

Now, salesforce.com and Google have formed a strategic global alliance to mutually use their product, packaging, and promotional resources to enable companies of all sizes to realize unprecedented levels of success. As part of the alliance, salesforce.com will be the first on-demand company to resell the Google AdWords platform, acting as an official distribution channel for the Google AdWords product. The alliance is across 43 countries and encompasses distribution, technology and co-marketing efforts.
For the complete article please click here.


Salesforce.com Creates Google Ad Channel - SMH - 5 June 2007

Online software pioneer Salesforce.com Inc. will help Internet search leader Google Inc. sell ads as part of a partnership that falls short of Wall Street's anticipation since word of the alliance leaked last month.

Under an arrangement to be announced Tuesday, Salesforce.com will roll out a new version of its service so its 32,300 customers can distribute their online ads through Google, which makes most of its money by steering marketing campaigns toward the most likely buyers.

Saleforce.com's upgraded service is set up to track any customer referrals generated by Google's ads. No ads will be shown within Salesforce.com's service, which makes money by selling monthly and annual subscriptions to its applications.

While the deal could help boost the fortunes of both San Francisco-based Salesforce.com and Mountain View-based Google, it represents a bit of a letdown from the high hopes raised by a May 21 story in The Wall Street Journal.

That report indicated that Google might blend some of its own software applications like e-mail, instant messaging, spreadsheets and word processing with Salesforce.com's programs for helping companies manage their sales in a joint attack on a common rival _ Microsoft Corp.

Some analysts even speculated that Google might be gearing up to buy Salesforce.com.

"At the end of the day, this didn't turn out to be a 'hair-on-fire' announcement," said AMR Research analyst Bruce Richardson.

Salesforce.com shares fell 82 cents to $47.06 Monday as investors began to conclude the Google deal was unlikely to be a blockbuster. The stock price had approached $50 after the reports of a Google partnership first surfaced. Google shares gained $6.67 Monday to $507.07.

Marc Benioff, Salesforce.com's founder and chief executive, still found plenty of reasons to get excited _ a reaction that didn't surprise anyone familiar with his penchant for promotion.

"Benioff is a marketing genius, so I am sure he's counting on a halo effect from Google," Richardson said.

Salesforce.com already has fared well on its own, with revenue expected to surpass $700 million this year and a stock price that has more than quadrupled since the company went public three years ago. Google has done even better, with projected revenue of more than $15 billion this year and a stock price that is up nearly sixfold from its initial public offering in August 2004.

By hooking up with Google, Benioff believes Salesforce.com will be in an even better position to persuade more businesses to abandon complicated software programs that have be installed on their own computers and subscribe to an online service that provides more flexible access while handing all the technological headaches.

"We have a shared vision that the Internet is the new computing platform," Benioff said of Salesforce.com and Google.

That vision represents a threat to Microsoft, whose profits revolve around the traditional method of running applications.

But Google's deal with Salesforce.com appears primarily aimed at thwarting both Microsoft and Yahoo Inc. as they try to expand their own Internet advertising networks.

For all its success so far, Google believes there are still millions of potential advertisers that have never tried out its network.

Salesforce.com should be particularly helpful in connecting Google with more small- to medium-size businesses that haven't previously advertised in its network, said Sheryl Sandberg, Google's vice president of global online sales and operations.

To entice Salesforce.com customers to sign up, Google is offering a one-time advertising credit of $50. Meanwhile, Salesforce.com is temporarily selling subscriptions for $600 for every five users annually, down from $995 per five users annually for the previous edition of its service.


New report shows Aussie online ads booming - iTWire - 31 May 2007

By Stan Beer
Thursday, 31 May 2007

Online ads in the first quarter for 2007 brought in $294 million, a 50.8% growth on Q1 2006 and the largest first-quarter ever recorded. General Display advertising and Classifieds advertising accounted for 26% and 27% of the total advertising expenditure for the first-quarter 2007, respectively, while Search and Directories advertising comprised the remaining 47%.

The figures were included in the Online Advertising Expenditure Report released today by PwC for IAB Australia. Search and directories continued to surge ahead in market growth, recording $139.5 million during Q1 2007 and an 84.8% growth on the comparable quarter in 2006.

General Display and Classifieds recorded 30.4% and 28.2% growth rates over the same period, though they both recorded decreases of 18% and 11% respectively for Q1 compared to the reported Q4 2006 results.

IAB Australia General Manager, Patty Keegan, said: “Q1 data showed the seasonal trend of a slight softening in the growth of online advertising, but the market is undoubtedly continuing to climb. This Q1 result provides a strong foundation for significant continued growth of the online advertising industry which experienced approximate 60% growth in the 2006 calendar year.”

In General Display advertising finance topped the industry categories with 23.6% market share in Q1, Computers and Communications following with 14.3% and Motor Vehicles at 13.7%.

Recruitment, Real Estate and Automotive continue to be the leading categories for Classified Advertising expenditure.

The Q1 2007 Online Advertising Expenditure Report is the first to be prepared by PwC following its appointment in late 2006. PwC has assumed responsibility for collecting the financial data from all participating companies.

IAB Australia is actively encouraging as many industry participants as possible to be a part of the report and dgm Australia has contributed data for the first time to this report.

Google buys RSS company FeedBurner - ZDNet - 4 June 2007

Elinor Mills, CNET News.com
04 June 2007 09:48 AM

Google has acquired another medium for its advertising engine by purchasing FeedBurner, a company that distributes syndicated content for blogs and other media Web sites, the companies said on Friday.

Terms of the deal were not disclosed, although the figure of US$100 million had been reported by TechCrunch, which broke the story last week.

"This is an area where we saw a lot of opportunity and that was growing quickly," Susan Wojcicki, vice president of product management at Google, said in a conference call with reporters.

Google is the titan of paid search advertising and has a large network of Web sites that host ads Google sells through its AdWords online marketing system.

The company has been expanding aggressively into enabling offline forms of advertising, such as in print and on radio and television. Now it can put ads in the more than 430,000 RSS (Really Simple Syndication) feeds that FeedBurner has and it can expand its AdSense Web site publisher network with the FeedBurner publishers, Wojcicki said.

"If you are a Google advertiser, now you can advertise on feeds that you otherwise may not have had access to," she said. Also, "our advertisers will have more access to (FeedBurner) publishers."

Google will figure out "interesting ways" it can integrate FeedBurner technology with its Google Reader, Wojcicki said.

RSS feeds enable media Web sites, bloggers and podcasters to shoot their content directly to readers through so-called RSS readers. FeedBurner helps publishers deliver the RSS feeds, as well as manage the feeds, track usage of the subscribers and serve ads.

The Google deal will undoubtedly shine the spotlight on technology that while growing rapidly, is not yet mainstream.

"We can absolutely help raise the profile of this new distribution vehicle," said Dick Costolo, chief executive and co-founder of four-year-old FeedBurner, which is based in Chicago.

Google's FeedBurner acquisition may just be the tipping point that leads to widespread adoption of RSS and advertising in RSS feeds, said Bill Flitter, founder and vice president of marketing at Pheedo, a FeedBurner rival that feeds ads in RSS feeds.

"There is a market for RSS and RSS analytics in advertising," he said. "Looking at ads in the feeds, as content moves outside of your site, you need some sort of revenue model. Google has Google Analytics, which makes a good fit with FeedBurner's analytics."

The FeedBurner acquisition is just the latest of several recent Google purchases.

On Tuesday, it was revealed that Google acquired security software developer GreenBorder Technologies. On Wednesday, it was disclosed that Google has purchased Spanish geo-photo firm Panoramio. In April, Google said it planned to spend US$3.1 billion to buy Web ad firm DoubleClick.

SaaS gets attention of apps giants - Australian IT - May 29 2007

Barbara Gengler May 29, 2007

AS the software-as-a-service market continues to pick up steam, analysts say established enterprise software providers cannot ignore the trend.

One researcher even predicts the emergence of surprising new participants.

"For large, established IT solution providers the SaaS market so far has not appeared to have enough incremental growth potential to meaningfully contribute to revenue growth," Gartner analyst Ben Pring says.

However, "incumbent IT solution providers are slowly waking up to this and are entering the market to leverage SaaS market interest".

That analysis is backed up by another researcher, IDC, where senior research vice-president Frank Gens says SaaS "sleeping giant" IBM will awaken, and shake up the SaaS space with its WebSphere range of products.

Microsoft and SAP will increase their commitment with newer products aimed at smaller markets. In a seemingly off-the-wall prediction, Gens says SaaS market leader Salesforce.com is ripe for takeover but he does not think IBM, Oracle or SAP will be the acquirer.

Gens says it will be either Google or Yahoo, allowing them to move deeper into the enterprise market from their consumer roots.

The worldwide SaaS market reached $US6.3 billion ($7.7 billion) in 2006 and is forecast to grow to $19.3 billion by the end of 2011, according to Gartner.

Gartner defines SaaS as hosted software based on a single set of common code and data definitions that are consumed in a one-to-many model by all contracted customers, at any time, on a pay-for-use basis, or as a subscription based on usage.

The report emphasises that SaaS adoption is broadening out from areas such as customer relationship management and human resources into new areas such as procurement and compliance management.

The scale of change involved in moving to a SaaS approach is proving hard for many to manage.

"Hosted services have come a long way from the lunatic fringe to emerge as an accepted norm," Pring says. "Other than IBM and more recently Google, large players have given the technology a wide berth, in part because of its lack of perceived growth potential."

Driven by debate over the technology, the concept of core competence and the economics of capital allocation, SaaS sees the pendulum swinging away from today's accepted norms and towards a business model that predates it.

After a period of supply-side stagnation (2000-04) new players such as Salesforce.com, Case Central, Axentis, Rearden Commerce, NetSuite and Invoice Insight have emerged.

By 2011 Gartner expects that about a quarter of all applications being used by companies will delivered SaaS-style, Pring says.

Google Gears launch means offline Gmail - ZDNet Australia - 4 June 2007

Google launched Google Gears at it's Developer Day in Sydney on Thursday. Google Gears is an open source platform that could allow Web applications -- such as Gmail and YouTube -- to be used offline. Google Australia's director of engineering Alan Noble spoke to ZDNet Australia about the development.

To view the interview, please click here


Google unveils new tool to offer offline access to online programs - SMH, May 31 2007

May 31, 2007 - 1:21PM

Google Inc. has introduced a way to move its online software applications off the Internet, hoping the flexibility will encourage more people to use the free services and extend the company's clout beyond its ubiquitous search engine.

The Mountain View-based company unveiled its the new tools, called "Google Gears," to kick off a series of software development conferences being held Thursday in 10 cities around the world. Google is expecting to host more 5,000 developers, including about 1,500 in Silicon Valley.

By installing a plug-in into Web browsers, Google Gears opens an offline door to software programs that until now have been inaccessible without an Internet connection.

That will change with Gears, which will enable users to synchronize their computers with online applications and then use the programs offline.

"This fills a gap for us," said Jeff Huber, a vice president of engineering at Google, on Wednesday. "The Internet is great, but you can't always be plugged in to it."

Initially, only Google's "reader" application for collecting the latest content on blogs and other Web sites will work offline, but the company plans to add other programs to the mix, Huber said. He cited Google's e-mail, calendar, word processing and spreadsheet programs as logical candidates for offline access.

If word processing and spreadsheets become available offline, they could become even more viable threats to Microsoft Corp.'s Office software suite, a major moneymaker that traditionally has been installed directly on computer hard drives.

Although Google has tried to depict its applications as a supplement to Microsoft's dominant programs, it is no secret that both companies are trying to undermine each other as they jostle for the loyalties of computer users.

Google signaled its determination to become a bigger player in the software market earlier this month when it embraced "search, ads and apps," one of its new themes.

The push is part of Google's effort to develop new revenue channels beyond the search engine that accounts most of its profits, which soared to $3.1 billion (euro2.3 billion) last year. Although its basic applications are free on the Web, Google recently began selling expanded versions to companies.

Unnerved by Google's rapid rise during the last nine years, Microsoft has been investing heavily in developing its own search engine while also trying to develop an online platform to promote its own software. Most recently, Microsoft agreed to pay $6 billion (euro4.5 billion) to acquire online ad service aQuantive Inc. in a deal driven by Google's plans to buy DoubleClick Inc. for $3.1 billion (euro2.3 billion).

Google is hoping many of the people attending its developers conference will use the Gears tools to adapt their own applications for offline usage. Some of the developers already have contributed to the online applications that work with Google's maps and a version of its home page, called "iGoogle," that lets users customize what shows up on each visit to the site.

"We believe strongly in the power of the community to stretch this new technology to the limits of what's possible and ultimately emerge with an open standard that benefits everyone," Google Chairman Eric Schmidt said in a statement.

Salesforce.com Chairman & CEO, Marc Benioff, to Host Luncheon in San Francisco on Tuesday, June 5, 2007

Salesforce.com Chairman & CEO, Marc Benioff, to Host Luncheon in San Francisco on Tuesday, June 5, 2007

Event to be Webcast live on salesforce.com's Investor Relations Website

SAN FRANCISCO, May 31 /PRNewswire-FirstCall/ Salesforce.com (NYSE: CRM), the market and technology leader in on-demand business services, today announced that Marc Benioff, chairman and CEO of salesforce.com, will host a customer, media and analyst luncheon at the Palace Hotel in San Francisco on Tuesday, June 5, 2007 at 12:00pm (PDT) / 3:00pm (EDT).

An audio webcast of Mr. Benioff's presentation will be available on salesforce.com's website at http://www.salesforce.com/investor.

Omniture Summit 2007 - Register Here

Register Now for the Omniture Summit Sydney 2007

Marketing 2.0—Staying Ahead of the CurveJuly 17, 2007Sydney, Australia

Harness the Power of Web 2.0
  • Connect with Your Audience through Social Networking & Blogs

  • Enhance Your Customer's Experience through Rich Internet Applications
  • Convert Your Customer's Search Results into Profits with Dynamic Site Search

  • Take Customer Engagement to the Next Level with Visitor Interaction Profiling

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Marc GagneDirector of Sales and Client Services, APAC

Search fuels online ad splurge - Australian IT - May 31 2007

GALLOPING internet advertising growth continued almost unabated in the three months to March when revenues jumped 51 per cent to $294 million due to a continuing strong swing to paid search marketing.

Key advertising players predicted the growth, which was above most predictions, would continue for the foreseeable future, accompanied by a push for search revenue across the sector.

Almost one in two online advertising dollars, or 47 per cent, is spent on search and directories advertising. Key contributors include search behemoth Google and Sensis's Yellow Pages site.

ZenithOptimedia managing partner Matt Houltham said a renewed focus from advertisers on measuring the sales return on their internet advertising was fuelling the growth in search.

"I think it's a surprisingly buoyant number," Mr Houltham said. "I would have expected total growth to come in at about 40 per cent."

The report, the first from PricewaterhouseCoopers after it took over the contract from the Audit Bureau of Verification Services, showed search and directories grew 85 per cent compared with the same period last year, to $140 million.

Total first-quarter revenues were up $99million compared with the same quarter last year, but slid 7 per cent, or $23million, compared with the three months to December in line with seasonal trends.

Across the industry, total growth of 51per cent out-gunned most estimates from bigger publishers and media buyers, who were expecting year-on-year growth of 30 per cent to 40 per cent. Research firm Frost & Sullivan predicted growth would halve this year to 30 per cent.

Only Fusion Strategy's Steve Allen predicted growth above 50 per cent.

Classified advertising was the second biggest sector in the quarter, contributing 27 per cent of revenues, or $80million, while general advertising comprised 26 per cent, worth $75million. Those sectors grew by 28 per cent and 30 per cent respectively compared with the same period last year.

Sensis digital marketing services chief Anthony Saines said the company, which recently made a pitch to media buyers for $1 billion in online advertising revenues, had strong growth across the market and expected it to continue throughout the year.

"I'm optimistic that we're out-pacing the market," Mr Saines said. "We had a good quarter and we've seen this robustness follow through into the June quarter."

He said annual growth, which topped 60 per cent last year, could exceed 50per cent throughout 2007.

Kate Vale, head of sales and operations for Google Australasia, said publishers, advertisers and media agencies were all joining the rush to search engine marketing. Two weeks ago, Google clinched a deal that will see it place paid contextual links on Fairfax sites, with revenue to be shared between the two companies.

Ninemsn and News Digital Media (a subsidiary of News Limited, publisher of The Australian) are also improving their offerings in the local search and directories advertising with MyLocal and True Local, respectively.

This week, News announced it had poached former Ninemsn director of marketing and strategy Louise Brockbank to be general manager of sales and marketing for Truelocal.com.au.