June 12, 2007
Eloqua Corporation, the leading supplier of automated demand generation applications and expertise for business-to-business (B2B) marketers, today announced the Eloqua Agency Success Program, an innovative partner strategy aimed at delivering the company’s demand generation applications through the value-added services of marketing agency partners worldwide. With the Eloqua Agency Success Program, Eloqua, together with its agency partners, will be able to provide businesses with a wide variety of automated marketing services and best practices, including lead generation, lead scoring and lead nurturing, as well as marketing campaign design, management and measurement.
Eloqua’s Conversion Suite is a family of demand generation applications that automate and integrate the key marketing and sales functions of email, direct mail, prospect profiling, website analytics, campaign analytics, and sales force automation (SFA) to improve the quality and quantity of sales leads, eliminate waste and accelerate the entire selling process. Through this new program, agencies can provide valued-added services directly to their clients, who will realize the benefits of marketing automation without investing upfront capital and in-house resources.
Eloqua and its partners developed the program in response to increasing interest in its products by direct and interactive marketing agencies. The new offering is the latest addition to Eloqua’s successful On-Demand Alliance Program announced in 2006 that supports integrations with leading customer relationship management (CRM) and SFA applications, including salesforce.com, Microsoft, NetSuite, Oracle and Sage, as well as partnerships with consulting and training partners for these applications.
Eloqua has partnered with several marketing agencies across the United States, Europe and Asia-Pacific, including Ascentium (US), Aservo (Germany), Astadia (US), Bulldog Solutions (US), DemandGen (US), Jade Apple Marketing (Singapore), Meteorite (UK), Rubicon Marketing Group (US), Satama (Finland) and Sqware Peg (Australia). Eloqua expects to grow its worldwide partner base to more than 30 agencies by the end of 2007. A full list of current partners can be found at http://www.eloqua.com/partners/partners_marketing.asp.
“Our partner ecosystem has been carefully designed to benefit both Eloqua and the leading interactive marketing agencies focused on strategic and tactical demand generation activities,” said Joe Payne, CEO of Eloqua. “These partners can now utilize the leading on-demand marketing applications to build closed-loop demand generation processes for their customers. Eloqua gains by working with sophisticated marketers that have proven expertise in executing marketing strategies through best practices.”
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