17.11.06

Ex-Sony marketing exec joins agency On-Demand

Former Creative Sales and Marketing Group (CSMG) marketer Vanessa Pieterse joins Sqware Peg agency On-Demand™ as Marketing Success Manager

(SYDNEY, Australia) 17 November 2006 – agency On-Demand™, a division of Sqware Peg, (
www.sqwarepeg.com), the leading Asia-Pacific Premiere Consulting Partner of salesforce.com (NYSE:CRM) and the leading provider of on-demand customer relationship management (CRM) services and solutions, today announced the appointment of Vanessa Pieterse to the position of Marketing Success Manager.

Vanessa joins agency On-Demand™ from Creative Sales and Marketing Group (CSMG), where she held the role of Marketing Analyst/Program Co-ordinator, responsible for managing the analytical reporting and management for the Sony account.

Vanessa brings to agency On-Demand™ many years of experience having worked at Mindshare, MediaOne and WIN Television.

Vanessa holds a Bachelor of Arts (Media and Communications) from the University of Sydney and a Master of Science (Major in Business Administration) from Lund University in Sweden.

“I am very excited with the addition of Vanessa to our fast growing team. Our agency On-Demand™ division is dedicated to Campaign Performance Visibility and Campaign ROI all from within our customers instance of salesforce.com. Vanessa’s skill set and experience in this area is exceptional and we welcome her as part of our team,” said Shawn Stilwell, managing director of Sqware Peg.

“agency On-Demand™ provides salesforce.com customers with a Campaign Enablement & Analytics Service. This service is delivered by one of our Marketing Success Manager’s (MSM’s) whose role is to set-up, execute, automate and measure our customers marketing campaigns all from within their instance of salesforce.com,” Stilwell added.

agency On-Demand™ provides an additional suite of lead generation and marketing automation services which are directly integrated with salesforce.com. These include: Search Engine Marketing (Google Adwords), Direct Marketing (mail, email, fax, sms), Landing Pages and Surveys, Webinars, Telemarketing, Public Relations and Event Management.

About Sqware Peg
Sqware Peg is the leading Asia-Pacific Premiere Consulting Partner of salesforce.com (NYSE:CRM) and is a leading provider of on-demand customer relationship management (CRM) services and solutions which drive measurable revenue generation, performance visibility and customer retention through improved sales, marketing and customer service and support. Founded in 2003, Sqware Peg is headquartered in Australia with offices in Sydney and Singapore. For more information, visit
www.sqwarepeg.com

Media Contact:


Will Scully-Power
Marketing Success Manager
Sqware Peg agency On-Demand
Tel: +612 9299 9001 (ext.105)
Email:
will@sqwarepeg.com

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