Partners with Eloqua Corporation to turn customer acquisition into a measurable and repeatable automated process
(SYDNEY, Australia) 20 November 2006 – Sqware Peg, (www.sqwarepeg.com), the leading Asia-Pacific Premiere Consulting Partner of salesforce.com (NYSE:CRM) and the leading provider of on-demand customer relationship management (CRM) services and solutions, today announced it has signed a strategic partnership agreement with Eloqua Corporation, the leading supplier of automated demand generation software and services for business-to-business marketers.
In today’s highly competitive environment, traditional marketing techniques have become less cost effective and the outcome of a campaign is usually not measurable. To do more with less, Companies need to use new marketing channels to effectively engage their prospects.
agency On-Demand™ provides salesforce.com customers with a Campaign Enablement & Analytics Service. This service is delivered by a Marketing Success Manager (MSM) whose role is to set-up, execute, automate and measure customers marketing campaigns all from within their instance of salesforce.com.
“agency On-Demand™ provides an additional suite of lead generation and marketing automation services which are directly integrated with salesforce.com. These include: Search Engine Marketing (Google Adwords), Direct Marketing (mail, email, fax, sms), Landing Pages and Surveys, Webinars, Telemarketing, Public Relations and Event Management,” said Shawn Stilwell, managing director of Sqware Peg.
“We will be looking to take the Eloqua solution out to our customer base of over 200 companies across the Asia-Pacific region,” Stilwell added.
According to Jim Willis, SVP Business Development for Eloqua, "We evaluated several companies before choosing Sqware Peg as our go-to-market partner in the region. We found that Sqware Peg and their agency On-Demand™ division really understand the issues and needs of marketers and were best equipped to deliver marketing best practices to the market. We are delighted to be working with such a quality team."
Eloqua Conversion Suite is the industry’s leading integrated demand platform for businesses that expect measurable results from their marketing efforts. As an on-demand solution, Eloqua Conversion Suite automates and integrates the key sales and marketing functions of email, direct mail, website analytics, campaign analytics, and sales force automation to improve the quality and quantity of sales leads, eliminate waste and accelerate the entire selling process.
The product drives sales prospects to a company’s website where their interest can be profiled and scored. Prospects that score low can be nurtured through automation until buying signals trigger lead referral to a sales person. Additionally, Eloqua combines campaign analytics with web site analytics so that each campaign can be measured and successful campaigns repeated.
About Sqware Peg
Sqware Peg is the leading Asia-Pacific Premiere Consulting Partner of salesforce.com (NYSE:CRM) and is a leading provider of on-demand customer relationship management (CRM) services and solutions which drive measurable revenue generation, performance visibility and customer retention through improved sales, marketing and customer service and support. Founded in 2003, Sqware Peg is headquartered in Australia with offices in Sydney and Singapore. For more information, visit www.sqwarepeg.com
Media Contacts:
Will Scully-Power
Marketing Success Manager
Sqware Peg agency On-Demand
Tel: +612 9299 9001 (ext.105)
Email: will@sqwarepeg.com
Jim Willis
Senior Vice President
Eloqua Corporation
Tel: +011 925 399 6145
Email: jim.willis@eloqua.com
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