Marketers Turn to Web 2.0

James Connolly published a good article in B-to-B magazine this week titled Techs Turn to Web2.0. The article the covers new-era web technologies that have changed the game for marketers, and folds nicely into the content that we've recently been delivering in our Marketing in the Google Era webinar series.

For marketers... Web 2.0 may present the first real opportunity for them to listen to their customers, according to experts who say marketers have tended to be insulated from their customers by sales and engineering groups.

The topics in the article of particular relevance include corporate blogging and community development. Although the content is geared to technology marketers, the concepts are generally applicable across a wide variety of industries.