25th - 27th June 2007 Star Room - Imax Complex, Sydney
Market Research and Consumer Insights 2007 is the next in IIR's successful marketing series. It has been specifically produced to provide you with a perspective on Australia's challenges and innovative approach to shopper segmentation, research methods and analyzing and translating insights into fresh marketing strategies.
The most significant issues across industry will be addressed, including retail initiatives, collaboration & co-creation, market research fundamentals and fundamentals of quantitative methods.
Dont miss our very own Sqware Peg Marketing guru, Will Scully-Power, as he presents - "PAIN Marketing - How successful Companies are Improving Sales & Marketing Results through Marketing Automation" (Wednesday 27th June, 1.00 - 4.00pm).
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