Jon talks with Heather Lutze of Lutze Consulting about Marketo Pay Per Click and Landing
Pages. Heather asks Jon why use landing pages, and he gave some great statistics:
- 6.3% average conversion rate for home pages
- 9.3% average conversion rate for loosely relevant landing pages
- 12% average conversion rate for highly relevant, targeted landing page
Jon talks about the Marketo Landing Pages on-demand application, which includes the ability to easily create landing page templates and pages, as well as conduct A/B testing. Marketo Landing Pages is available as a Test Drive and 30 Day Free Trial, both available at www.marketo.com.
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