Probably everyone has heard about some stats that are in MarketingSherpa's “Business Technology Marketing Benchmark Guide 2007-08.” Namely, that:
1. 80% of your new customers think they found you
2. And 83% of those used Google to do it.
But are you using the most effective means of converting those buyers into customers? A B2B marketer should be using this opportunity to educate the buyer. You should frame the discussion and establish your company's brand as a trusted adviser who understands the buyer's problems and knows how to solve them.
You should speak the buyer's language, using words they use as keywords in your search engine marketing and optimization campaigns. Ads that use those or similar words are more like to be clicked, and landing pages that continue the "conversation" by also using those words are more likely to result in conversions.
So, to that end, we have created an eBook as a primer to landing pages, 'Building Effective Landing Pages,' where we explain why landing pages are an important part of your online marketing campaigns and list the top ten ways to build landing pages that will increase your conversion rates.
Download Now: Building Effective Landing Pages eBook
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