25.9.06

The Road Ahead: Campaign ROI with the NRMA

The Road Ahead: Campaign ROI with the NRMA

I would like to take this opportunity to invite you to the salesforce.com Sydney City Tour - being held at 2pm on Wednesday 27 September 2006 at the Establishment Hotel in Sydney.

Hear from one of our customers the NRMA on how they are using Sqware Peg agency On-Demand for marketing campaign performance visibility and marketing campaign ROI.

NRMA Situation:

Managing 9 different marketing and PR agencies
Running disparate marketing databases outside of salesforce.com
Running 6 campaigns per month using: direct mail, email, fax broadcasting, telemarketing, public relations and microsites.

NRMA Challenges:

No ability to track campaign performance
No ability to track and follow up leads from marketing campaigns
No ability to measure campaign ROI
No ability to pinpoint which campaigns were effective
No ability to pinpoint which campaigns were driving revenue
No ability to justify the marketing budget to the CEO

Sqware Peg agency On-Demand Solution:

Marketing Success Manager (MSM)

NRMA Results:

Proof that marketing drives sales
Increased revenue
Return on Investment (ROI)
Future plans

To register, please go to:
www.salesforce.com/ap/sydney

I look forward to seeing you at the event!

Regards,

Will

Will Scully-Power
Marketing Success Manager
Sqware Peg agency On-Demand
M: 0400 828 866
E:
will@sqwarepeg.com
T: +612 9299 9001 (ext 105)
F: +612 9299 9002

Sqware Peg agency On-Demand is a specialist agency providing marketing, public relations and lead generation campaign performance visibility and campaign ROI all within the salesforce.com platform. This visibility drives measurable revenue generation and customer retention through improved Sales, Marketing and Customer Service & Support. Headquartered in Sydney, Australia with offices in Christchurch and Singapore, Sqware Peg has a growing portfolio of over 150 customers throughout the Asia-Pacific region. For more information, please visit
www.sqwarepeg.com

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