15.2.07

Forbes Hails Salesforce.com's AppExchange as a 'Top Ten Disrupter' of 2006

World's first on-demand application directory called 'iTunes of business software' and included among the year's greatest innovations, powerhouses and change-drivers

Gordon Evans

Salesforce.com (NYSE: CRM), the market and technology leader in on-demand business services, today announced that Forbes magazine has included the AppExchange directory in its list of "Top Ten Disrupters of 2006," hailing it as a "revolutionary model for software distribution." With more than 500 applications available on the world's first on-demand application directory, customers are using the AppExchange as an eBay-style marketplace to browse and find on-demand applications. More than 7,500 customers in 57 countries have installed over 20,000 applications via the AppExchange over the past year. Based on this tremendous success, Forbes ranked the salesforce.com AppExchange number five on its list of Disrupters, which includes innovations, powerhouses and change- drivers such as YouTube, Nintendo's Wii, super-sized philanthropy such as Warren Buffet's $37 billion donation to the Bill & Melinda Gates Foundation, and Al Gore's An Inconvenient Truth.

"As we predicted, the AppExchange is forever changing how companies acquire and implement business applications," said Marc Benioff, chairman and CEO, salesforce.com. "To be included in Forbes list of 'Top Ten Disrupters' is a credit not only to the AppExchange, but also to the explosive momentum of The Business Web and software as a service in general. We at salesforce.com are proud to drive this revolution forward and enable our customers to easily access, evaluate and implement solutions that fit their specific business needs."

To date, more than 250 salesforce.com partners have made more than 500 applications built using the Apex on-demand platform available on the AppExchange. The AppExchange has also delivered 185,000 test drives since its introduction in September 2005.

To develop its "Top Ten Disrupters" list, Forbes.com editors and writers nominated "the people, trends and products that had a major impact last year." The final list was decided by a panel of esteemed judges, including Paul Danos, dean of Dartmouth's Tuck School of Business; Tom Stemberg, founder of Staples and a venture partner at Highland Capital; Clayton Christensen, a Forbes.com columnist, professor at Harvard Business School, author of The Innovator's Dilemma and founder of the consulting firm Innosight; Scott Anthony, a managing director at Innosight and co-author, with Christensen, of Seeing What's Next; and Arlyn Tobias Gajilan, the Leadership editor at Forbes.com.

To view the complete list of Disrupters, visit: http://www.forbes.com/2007/01/22/leadership-disrupter-youtube-lead-innovation- cx_hc_0122lede.html.

Apex and the AppExchange

Apex is the on-demand platform for the next generation of business applications. Apex reinvents traditional customization and integration and enables a whole new generation of on-demand applications that go beyond CRM. All Apex components and applications can be easily shared, exchanged and installed with a few simple clicks via salesforce.com's AppExchange directory, enabling all the innovation that Apex unleashes to benefit the entire on- demand community.

The Apex on-demand platform is generally available today. The Apex programming language is available today for developer preview, and is currently scheduled to be available in beta to salesforce.com customers later in 2007.

About salesforce.com

Salesforce.com is the market and technology leader in on-demand business services. The company's Salesforce suite of on-demand CRM applications allows customers to manage and share all of their sales, support, marketing and partner information on-demand. Apex, the world's first on-demand platform, enables customers, developers and partners to build powerful new on-demand applications that extend beyond CRM to deliver the benefits of multi-tenancy and The Business Web across the enterprise. All Apex components and applications can be easily shared, exchanged and installed via salesforce.com's AppExchange directory, available at http://www.salesforce.com/appexchange. Customers can also take advantage of Successforce, salesforce.com's world-class training, support, consulting and best practices offerings.

As of October 31, 2006, salesforce.com manages customer information for approximately 27,100 customers and approximately 556,000 paying subscribers including Advanced Micro Devices (AMD), America Online (AOL), Avis Budget Group, Inc, Dow Jones Newswires, Nokia, Polycom and SunTrust Banks. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM." For more information please visit http://www.salesforce.com, or call 1-800-NO-SOFTWARE.

NOTE: Salesforce.com is a registered trademark of, and Apex, AppExchange, The Business Web, and Successforce are trademarks of, salesforce.com, Inc., San Francisco, California. Other names used may be trademarks of their respective owners.

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