by Jamie Grenney
- Tightly integrates Google and salesforce.com for the creation and placement of ads, dynamic tracking of results, management of opportunities, and closing of deals
- Dramatically improves efficiency and utility of search engine marketing by closing the customer loop on ad placement
Salesforce.com [NYSE: CRM], the technology and market leader in on-demand business services, announced in 2006, Salesforce for Google AdWords, a tightly integrated service that combines the dynamic creation of Google AdWords with the on-demand business applications of salesforce.com. Salesforce for Google AdWords delivers for the first time, an end-to-end, on-demand service that allows companies to create, manage, and measure search engine marketing campaigns, all from directly within Salesforce.
The tight integration delivered in Salesforce for Google AdWords empowers users by providing visibility into the entire life-cycle of a campaign--from creation and placement of ads, to dynamic tracking of results, management of opportunities, closing of deals and measurement of return on investment (ROI). This unprecedented visibility dramatically improves the efficiency and utility of search engine marketing.
“Salesforce for Google AdWords brings together the power of Google, the Consumer Web leader, and salesforce.com, the Business Web leader, enabling companies of all sizes to go seamlessly from word to close,” said Marc Benioff, salesforce.com chairman and CEO. “Business applications are moving to The Business Web and Salesforce for Google AdWords is a perfect example of the innovation that is possible when we embrace the reality that the future of software is on-demand business services.”
Search engine marketing is widely recognized as a high growth market segment. As advertising programs are evolving online, becoming more targeted and generating better results, many companies are seeking ways to accurately correlate their advertising campaigns to leads and closed business. A recent AMR Research survey of consumer product companies demonstrated that measuring return on marketing investment ranked as the top technology spend priority.
"Companies have been searching for better ways to understand how spending on online search engine advertising delivers real-world sales," said Rebecca Wettemann, vice president of research at Nucleus Research. "Salesforce for Google AdWords bridges the gap to enable companies to track how - and if - their investment in online advertising actually delivers."
“Salesforce for Google AdWords has given us a way to easily manage our search marketing campaigns,” said Gregg Oldring, President, Industry Mailout. “We now have clear visibility into which keywords are generating results and can correlate them with specific leads in Salesforce. By having this info easily visible and accessible, we can spend more time on other valuable activities, such as pursuing customers—or fine-tuning our next AdWords campaign.”
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